Research
This is the brief introduction about the brand and target audience.
Brand Introduction
Switch Modern represents the best in modern home accessories, lighting, and furniture - including residential, contract, and outdoor furniture. The brand features the latest unique, one-of-a-kind European contemporary luxury furniture.
Problems
The brand has a diverse range of furniture products, and it is not effectively categorized by design styles in its social media presentation which results in a lack of clarity and visibility regarding the brand's unique style.
Goal
Develop a campaign to increase its recognition among Millennial consumers by using a combination of Brick-and-mortar marketing strategy.
TARGET AUDIENCE
Our target audience is millennials who appreciate contemporary art and seek to enhance their lives with high-quality, custom-designed furniture. They value the artistic talents of renowned designers and manufacturers and seek a furniture brand that shares their passion for creativity, quality, and uniqueness.
