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My thesis explores how furniture brands can enhance their recognition among Millennials through social media. It involved a survey about social media content preferences for furniture marketing. The results revealed limited enthusiasm for furniture brands among participants. Additionally, the study analyzed the social media marketing performance of leading furniture brands like West Elm and Ashley Furniture, identifying strengths and weaknesses. Effective strategies for furniture brands in social media marketing were proposed, considering their unique brand identities and platform attributes. The research underscores the importance of social media marketing for the future of the furniture industry and its role in establishing a brand image. The results of the study provide important insights for furniture brands to develop appropriate social media marketing strategies.